Communications of the ACM
In Tech, Some Bemoan the Rise of 'brogrammer' Culture
"The Social Network," which chronicled Facebook's rise, is attributed with bringing 'brogrammer' tech culture to the mainstream.
Credit: Very CD
The world's largest Internet registration company entices Web entrepreneurs with a Super Bowl ad in which two female celebrities paint its logo onto the body of an apparently naked model. On campus at Stanford University, a hot startup attracts recruits with a poster asking if they want to "bro down and crush some code."
Forget what you think you know about the benignly geeky computer programmer who lives for the thrill of finding a single misplaced semicolon in thousands of lines of code. And welcome to the world of the "brogrammer."
Critics say the emerging style, popularized by the film "The Social Network," shuts out women and others who don't fit in. It can also alienate customers and potential hires.
From CNN
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