Communications of the ACM
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How the “Frontier” Became the Slogan of Uncontrolled AI
Artificial intelligence (AI) has been billed as the next frontier of humanity: the newly available expanse whose exploration …
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The typical integration approach I’ve seen is to use a separate query rewriting service that then…
The typical integration approach I’ve seen is to use a separate query rewriting service that then either filter the Solr query to the preferred categories / attributes...
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If the results for two queries expressing the same intent are similar, then they should map to…
If the results for two queries expressing the same intent are similar, then they should map to similar vectors. If not, then it’s more complicated. You might still...
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Indeed, the devil is in the details, But I can tell you that I’ve successfully used this idea to…
Indeed, the devil is in the details, But I can tell you that I’ve successfully used this idea to drive lift for my clients, and I recommend exploring it.
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As I suggested in the post, you can use the embeddings of result titles for the results searchers…
As I suggested in the post, you can use the embeddings of result titles for the results searchers engage with when they perform the query. I realize that the devil...
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I’ve written a few posts that at least touch on voice interfaces:
I’ve written a few posts that at least touch on voice interfaces: Query Understanding and Voice Interfaces Why Voice isn’t Selling…Yet Query Understanding and Chatbots...
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Search Queries and Search Intent
Mapping Search Queries To Search IntentsEvaluating and improving search experience starts with analyzing the queries searchers are making. But search queries are...
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MMM, Search!
This morning, I had the pleasure of being hosted by Grant Ingersoll to talk about search with his team at the Wikimedia Foundation.Wikipedia is an indispensable...
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Opportunity Analysis for Search
I’m a big fan of opportunity analysis. I’ve seen far too many organizations underinvest in opportunity analysis and thus waste enormous — and avoidable — effort...
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Thank you for the kind words!
Thank you for the kind words!If I follow you, then you are pointing out that, by generating revenue through promoted search, a business can funnel that revenue...
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Promoted Search: A Follow-Up
My post on promoted search results drew some pointed feedback. People asked me what kind of promoted search behavior I deem acceptable, as well as whether I saw...
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Thoughts on Promoted Search Results
I’m not a fan of ads. So you might expect me to be violently opposed to promoted search results — search engine results that are optimized for something other than...
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When There’s No Conversion Rate
If your business depends on search, it’s critical to track search effectiveness using an evaluation methodology. In my experience, most organizations rely on implicit...
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Measuring Search Effectiveness
Delivering effective search starts with defining how to measure effectiveness.The information retrieval community has been evaluating search for decades. Established...
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Defining relevance is a topic in its own right.
Defining relevance is a topic in its own right. You typically collect either explicit human judgments or implicit judgements from behavior, and then you use those...
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Supporting the Searcher’s Journey: When and How
Sometimes, search is simple. The searcher types a few words into the search box, retrieves a ranked list of results, and selects the right one. Easy peasy.Other...
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I think the even more interesting case for using supply or demand is where supply vastly outstrips…
I think the even more interesting case for using supply or demand is where supply vastly outstrips demand and most intents are in the tail, e.g., searching through...
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You already see it on Amazon.
You already see it on Amazon. Do a search for “matrix”: not only do you only see Keanu Reeves movie results on the first page, but the left rail focuses on movies...
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Search: Intent, Not Inventory
When I enter a physical store, my intent is “I want to buy X” or “I’m looking for something in order to do X.” It’s not “Show me the products that satisfy characteristics...
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Dances with HiPPOs
Decision making, especially at technology companies, is supposed to be data-driven. Unfortunately, even in this wondrous age of science, decisions often depends...
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