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Augmented Reality Daily
From The Eponymous Pickle

Augmented Reality Daily

Just noted,  an aggregation of augmented reality news items.  A client just reminded me of this topic, so you will see more mentions of it.  How can it effectively...

World Bank Opens Access
From The Eponymous Pickle

World Bank Opens Access

I acted as a judge for some World Bank investments, so this announcement is interesting.   A good direction for this kid of information.  Any structured or unstructured...

Neuromarketing Theory and Practice
From The Eponymous Pickle

Neuromarketing Theory and Practice

A review of a new magazine on Neuromarketing Theory and Practice. Looks to be very interesting but pricey.  I see that a favorite consultant of mine in this space...

The Pentagon and Augmented Reality
From The Eponymous Pickle

The Pentagon and Augmented Reality

And as you might expect, the US DOD is very interested in the idea of hands-free augmented reality displays.  They have played in this space in a number of ways...

How Tech is Changing Retail
From The Eponymous Pickle

How Tech is Changing Retail

Short interview in AdWeek:   With Laura Davis-Taylor.  Nothing very new, but reminders of the broad challenge of adoption.   I like her ending quote:   " .....

Business Value of Mobile for the Small and Medium Size Business
From The Eponymous Pickle

Business Value of Mobile for the Small and Medium Size Business

Good post with statistics for using with the Small and Medium Size Business. " .... What are SMBs top business challenges, and how well do mobile solutions help...

Facebook and Human Behavior
From The Eponymous Pickle

Facebook and Human Behavior

Interesting view of how Facebook is being used as a means of understanding why people do what they do.  Intriguing, but I wonder how well it works in an artificial...

Pinterest Guide for Marketers
From The Eponymous Pickle

Pinterest Guide for Marketers

I have been exploring this for use as an image-oriented story-telling communications platform.  Here is a good introductory guide for marketers.

Visible Supply Chain
From The Eponymous Pickle

Visible Supply Chain

The topic of how to make a supply chain visible as possible has been examined many times.  As far back as the 70s we experimented with the topic using call-in reporting...

Marketing in a Gaming World
From The Eponymous Pickle

Marketing in a Gaming World

Gaming continues to be a hot topic.  It can get people's attention like a good ad can.   But I  have seen it better applied to applications where it is meant to...

Scan Now Ship Later
From The Eponymous Pickle

Scan Now Ship Later

A new way to shop.  In particular, how will this change how images and displays are constructed and positioned?   Not new, but rapidly growing.

Wireless Expense Management: Bill Police
From The Eponymous Pickle

Wireless Expense Management: Bill Police

I have been asked to look at the wireless expense management company Bill Police.   So far this looks to be a good solution to the problem of increasing communications...

Thwarting Showrooming
From The Eponymous Pickle

Thwarting Showrooming

In the WSJ:   I have been asked to look at 'showrooming', where a shopper uses a retailer to touch and view items and then buys them online or elsewhere for lower...

New Online University
From The Eponymous Pickle

New Online University

A startup seeks to deliver an elite online University.   Project Minerva.   " ... "The only way we're going to find out what works is to do it, rather than sitNelson...

ThinkVine Links with KBM Group
From The Eponymous Pickle

ThinkVine Links with KBM Group

Press release.   A good example of analytic and knowledge management in key marketing applications: "....  KBM Group, the global leader in knowledge-based marketing...

Conceptual Modeling
From The Eponymous Pickle

Conceptual Modeling

Thoughts on the application and value of conceptual modeling for Big Data Applications.

P&G's Free Sustainability Analysis Tool
From The Eponymous Pickle

P&G's Free Sustainability Analysis Tool

P&G is making a spreadsheet based sustainability tool freely available.  More here. " ... The Excel-based tool, launched last year, enables companies to measure...

Digital Opportunities for Retail
From The Eponymous Pickle

Digital Opportunities for Retail

In Progressive Grocer:    An engagement study is previewed;Print and online circulars are almost neck and neck in helpfulness, but recipes and apps are drivingBrick...

Data Mining Overview
From The Eponymous Pickle

Data Mining Overview

In the Atlantic:   A good, very non-technical overview of data mining.  Lots of people are asking these days.   " ... Big data is everywhere we look these days....

FlexTime and TeleWork Leading to Better Knowledge Management
From The Eponymous Pickle

FlexTime and TeleWork Leading to Better Knowledge Management

I have been working in recent days with a company on  how collaboration can be improved.   Here an article on TeleWork.  Saving money, and also leading to better...
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