acm-header
Sign In

Communications of the ACM

Blogroll


bg-corner

Speaking Out
From The Eponymous Pickle

Speaking Out

In the WSJ:   Why people fail to speak up in various contexts.  We examined this in focus group settings.   I see it in myself in very specific group contexts....

Wolfram Alpha Pro
From The Eponymous Pickle

Wolfram Alpha Pro

The full announcement on Wolfram Alpha Pro.   Quite impressive detail.  A useful front end to business analytics?  Plan to take a much closer look and report back...

Smarter Energy Usage
From The Eponymous Pickle

Smarter Energy Usage

IBM report on smarter energy usage:  " .. . From our prior surveys, we know consumers like the idea of having cleaner power options, and more control and efficiency...

Wolfram Alpha Pro
From The Eponymous Pickle

Wolfram Alpha Pro

Wolfram Alpha Pro is here, and only $4 a month.  In Technology Review.  Democratizing data analaysis in some new ways, both structured and unstructured.  It has...

Finding out Where an Image Originated
From The Eponymous Pickle

Finding out Where an Image Originated

Wired provides a good how-to that details some services that allow you to find out where an image on the web originated.     Useful to have at hand.

Brand Promise Health Check
From The Eponymous Pickle

Brand Promise Health Check

All about brand promise, aka brand equity.  Does it still make sense? " .. Most people want to know how to determine if they have a strong and compelling promise...

Trends shaping Business Intelligence and Analytics
From The Eponymous Pickle

Trends shaping Business Intelligence and Analytics

In TDWI:   5 Macro Trends Shaping next Generation BI and Analytics.    Useful thoughts.  " .. Although the business intelligence (BI) market is growing again at...

Looking at Text
From The Eponymous Pickle

Looking at Text

Bill Inmon takes a general, non technical look at the problem of dealing with textual data.  It remains a more difficult form of data to deal with. He introduces...

More on Hand Scanning at Fresh & Easy
From The Eponymous Pickle

More on Hand Scanning at Fresh & Easy

From the comments, Clive Black links to a more detailed article on the Fresh & Easy Scanning, including some pictures.  Based on the pictures shown, there were...

Hand Scanning at Fresh & Easy
From The Eponymous Pickle

Hand Scanning at Fresh & Easy

More on another test of shopper barcode hand scanning to improve the checkout process and provide targeted promotions.    Note this uses dedicated devices rather...

Turning iPhones into Microscopes
From The Eponymous Pickle

Turning iPhones into Microscopes

In GigaOm.   Or at least displays for real microscopes.  Another example of sensors linked to mobile devices.  We will continue to see more of these.  Its adding...

Headline: Value Drives Loyalty
From The Eponymous Pickle

Headline: Value Drives Loyalty

In Mediapost: Surprise, consumer experience, especially 'delight' drives loyalty.  Nothing very new here, but the specifics of the categories and data are interesting...

Argus Insights : Product Innovation
From The Eponymous Pickle

Argus Insights : Product Innovation

Brought to my attention by a client:  Argus Insights.  " ... Products that exceed user expectations win.  Very simply, delighted customers buy more.Companies that...

Real World Retail Analytics Using Kinect
From The Eponymous Pickle

Real World Retail Analytics Using Kinect

Just brought to my attention.  Shopperception:  "  ... The Kinect sensors allow us to bring new and exciting 3D spatial recognition tools to the market research...

Big CPG Ad Spenders Plan to Ease Back
From The Eponymous Pickle

Big CPG Ad Spenders Plan to Ease Back

In Ad Age. Detailed piece on the plans of Procter & Gamble and Unilever in ad spending. Some speculation but considerable useful information.

A Model of Human Health Behavior Change
From The Eponymous Pickle

A Model of Human Health Behavior Change

We worked with Stanford  Professor BJ Fogg several times in the enterprise.   I am very late to discover this,  but he has created a new model of human behavior...

Samsung Gaming for Engagment
From The Eponymous Pickle

Samsung Gaming for Engagment

In the NYT:  Good general piece on gaming for brand engagement.  Mentioning the example of Samsung in some detail.  " ... Samsung is embracing a business trendThe...

IBM's Watson Changing Careers
From The Eponymous Pickle

IBM's Watson Changing Careers

More indications that artificial intelligence, much promoted in the late 80s, is back again.    Based on the same kinds of rule-based,  certainty quantification...

Unilever Taps a Join the Dots Panel
From The Eponymous Pickle

Unilever Taps a Join the Dots Panel

Had not heard of this before, but from Research Live: Unilever is recruiting a new panel of shoppers to help 'shape the future' of its family of brands.

Home Robotics  and the Mint Claner
From The Eponymous Pickle

Home Robotics and the Mint Claner

I was involved with several projects in the enterprise that dealt about how cleaning products could be used in conjunction with home robotics.  We got some early...
Sign In for Full Access
» Forgot Password? » Create an ACM Web Account