Communications of the ACM
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How the “Frontier” Became the Slogan of Uncontrolled AI
Artificial intelligence (AI) has been billed as the next frontier of humanity: the newly available expanse whose exploration …
From The Eponymous Pickle
Gaming and the Science of Expertise
In the SciAM Blog: How a game is being used to study the science of the development of expertise. Collaboration, multitasking and goal achievement.
From The Eponymous Pickle
FourSquare Check-ins
Some interesting statistics about Foursquare check ins at major retailers and fast food. Interesting that so many people are still checking in, but the percentage...
From The Eponymous Pickle
Coke Embraces QR Codes
Yet another example of a company using QR codes in packaging and using them for a specific campaign. As more consumers learn to use them, this will evolve further...
From The Eponymous Pickle
P&G and Teva Consumer Healthcare Partnership
I know I am late to this particular piece of information about Teva and P&G, but I am in the process of looking at it in more detail. Also Teva's press release...
From The Eponymous Pickle
Using Business Analytics to Run the Global Enterprise
P&G has always been a numbers and modeling company, though there have been some attempts in recent years to move it sharply into a design direction. I think there...
From The Eponymous Pickle
Online Reading Trends
New trends in online reading. I find myself staging my technical reading more. On a tablet I do more moving back and forth in the text when doing technical reading...
From The Eponymous Pickle
Emotion Reading Computer
Affective computing: New computer system can read your emotions, will probably be annoying about it (video). A solution to at least conscious reaction to products...
From The Eponymous Pickle
Predictive Health Screening
I have recently been looking at the analytics behind a predictive health screening technology called Allostatic Load from a company called Allostatix. Let me...
From The Eponymous Pickle
Wal-Mart Shopycat
A first of interest from newly formed Wal-Mart Labs, the Shopycat Facebook App, a means to help you choose holiday gifts. Note the 'matching' algorithm aspect...
From The Eponymous Pickle
Linking Purchasing Behavior to to Brands
New Database of Interest. Full of analytic possibilities: US
From The Eponymous Pickle
Companies and Big Data
A long post on how companies can use data to be disruptive. Scattered but useful information to scan. All companies create data, and you might as well leverage...
From The Eponymous Pickle
On Creating Flavors
I worked for some time on using business analytics methods to create coffee flavors. Here CBS 60 Minutes talks about creating flavors. As might be expected...
From The Eponymous Pickle
Google Business Photo Tours
Google giving business tours. Stepping inside from just giving the street view. I like the general idea.
From The Eponymous Pickle
More on Procter & Gamble Virtual Retail
I mentioned in a previous post P&G building virtual retail spaces and using this idea to better understand the shopping consumer. Now an article about how they...
From The Eponymous Pickle
Applied Concept Mapping
I recently met with Brian Moon of Perigean Technology, practitioner of the what is called 'Concept Mapping', an advanced form of what is also called mind mapping...
From The Eponymous Pickle
Neuromarketing Grows in China
Steve Sands of SandsResearch reports on neuromarketing activity in China. The link below constains considerable detail: It's the fastest growing market and neuromarketing's...
From The Eponymous Pickle
Visualizing Lots of Data Artfully
I like doing things artfully, but I always prioritize being able to objectively understand and interact with data first beyond sheer 'Form'. Nevertheless the following...
From The Eponymous Pickle
Know What Your Customers Want
The power of knowing what your customers want before they do.
From The Eponymous Pickle
iPads in Marketing
Keith Weed, Chief Marketing and Communications Officer of Unilever writes:
From The Eponymous Pickle