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Brandwashed
From The Eponymous Pickle

Brandwashed

Just starting to read: Brandwashed: Tricks Companies Use to Manipulate Our Minds and Persuade us to Buy by Martin Lindstrom.   To be available September 20.  Have...

Coming to a Mall Near You
From The Eponymous Pickle

Coming to a Mall Near You

The esteemed Mayo Clinic is opening a retail outlet at the Mall of America.  In MJ Perry's blog.

P&G: Kinds of Innovation
From The Eponymous Pickle

P&G: Kinds of Innovation

Jonathan Salem Baskin on innovation at P&G.    Is P&G succeeding because of innovative branding, or because of functional innovation?  I have certainly seen both...

Rules of Exception:Adapting the Process
From The Eponymous Pickle

Rules of Exception:Adapting the Process

In ReadWriteWeb:   The way to address this is to have the process have the ability to adapt to changes.  That can and has been done.  It does not need AI,  just...

Macy's  and Predictive Analytics
From The Eponymous Pickle

Macy's and Predictive Analytics

How Macy's uses predictive analytics.   Visualization and other techniques.  " ... The machinery of predictive analytics is only as good as the human-engineered...

WiFi at McDonalds
From The Eponymous Pickle

WiFi at McDonalds

I have now been a long time user of Wifi in the wild and note the many ways that it is applied.  In some cases simply, in other places logging you out periodically...

Meeting Wiz Appears in Smart Meeting Mag
From The Eponymous Pickle

Meeting Wiz Appears in Smart Meeting Mag

Russell Brumfield, 'the Wiz',  who we have worked with in the area of smart meeting technology and scent delivery strategies, appears in the August 2011 issue of...

Semantic Webs in the Enterprise
From The Eponymous Pickle

Semantic Webs in the Enterprise

The movement of the semantic web into the enterprise.  One domain area at a time.  I have seen this direction as well.  Creating a completely generic solution,even...

Kindle in the Browser
From The Eponymous Pickle

Kindle in the Browser

Amazon now offers a Kindle application for the Safari and Chrome Browsers (others coming) for access to the book reading cloud.    I use their App on the iPhone...

Collaborative Asynchronous Searching
From The Eponymous Pickle

Collaborative Asynchronous Searching

I recently mentioned SearchTeam.  I see it has now been looked at and reviewed in detail in Information Today,  Note in particular the description of the Semantic...

New Benchmark for AI
From The Eponymous Pickle

New Benchmark for AI

In CACM:  Top chess players can now be defeated by computer programs.  But this has not been the case for the Japanese game Go.  New methods use Monte Carlo simulation...

Neuromarketing and Big Marketers
From The Eponymous Pickle

Neuromarketing and Big Marketers

A long article in Fast Company on how the company Nielsen subsidiary Neurofocus is working with major companies to implement Neuromarketing.  Quite interesting...

Stampt Customer Loyalty App
From The Eponymous Pickle

Stampt Customer Loyalty App

Recently brought to my attention and examined:  Stampt, a simple smartphone based customer loyalty program.  Links to social  networking systems.  More here,

Math and Language
From The Eponymous Pickle

Math and Language

In New Scientist:  Does mathematics depend less on our language than we thought?  Mental calculation methods seem to say so, as well as studies of abacus usage.

Is Gamification Bull?
From The Eponymous Pickle

Is Gamification Bull?

Having been a veteran of the AI hype world I am always sensitive and open to criticisms of new technology hype waves.  I like to promote new ideas because I amHere...

Opportunities for Small Retail Spaces
From The Eponymous Pickle

Opportunities for Small Retail Spaces

In Retail Traffic:  " ... Nationwide, the size of food stores is going down

Future Cola
From The Eponymous Pickle

Future Cola

We took at look at Coca-Cola's futuristic drink blending and delivery dispenser for some time.  It is a classic case of late differentiation and tailoring a product...

Record Levels of P&G Ad Spending
From The Eponymous Pickle

Record Levels of P&G Ad Spending

In AdAge: Lots of interesting novel ad spending at P&G, including a connection with BlogHer and the online deoderant stand off.   I guess brainless ad focusing...

DemandTec and Sam's Club
From The Eponymous Pickle

DemandTec and Sam's Club

New from DemandTec.   We explored their capabilities seeking to better understand the relationship between assortment and profitability.   Impressive approaches...

Boredom Works
From The Eponymous Pickle

Boredom Works

Scott Adams has evidence that it is boredom that will cause the creative act.  And its incrasingly hard to be bored.  In the WSJ, Registration required.
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