Communications of the ACM
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How the “Frontier” Became the Slogan of Uncontrolled AI
Artificial intelligence (AI) has been billed as the next frontier of humanity: the newly available expanse whose exploration …
From The Eponymous Pickle
ARF Releases Neuromarketing Review
Have been looking forward to this: ARF Reveals Results from Neuromarketing ReviewUS
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Ads Moving to Online Video
In Clickz: Consumer package goods dollars are continuing to move to online video from TV. " ... Brand advertisers are continuing to divert ad spend away from broadcast...
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Snap! by Lectora
Announced today, a $99 package Snap! by Lectora, a rapid development elearning environment that is an add-in to Powerpoint. I was particularly impressed by the...
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Elliott Masie Speaks
At the Trivantis Lectora 2011 Users conference today learning expert and futurist Elliott Masie spoke about the rapidly changing world of learning. First time I...
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Buck Stopping in Business
In the HBR: Where and when does the buck stop in business? Scope of responsibility.
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Searchable Body Map
In ReadWriteWeb: Today, Healthline released the first three-dimensional, interactive, online search tool for the entire human body, BodyMaps ...
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A National Jukebox
The US Library of Congress has launched a 'national jukebox' from their huge collection of audio recordings. You can listen free, but not download. Nice idea, from...
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Wristband Measures Emotional Component
Affectiva is best known for its founding by Rosalind Picard of MIT. We worked with them to understand the emotional responses of people to products on a shelf. ...
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Messy Analytics
The conclusion of a three part series on practical aspects of using analytical methods by Frank Buytendijk. I had missed the first two parts, but now plan to...
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Getting Something from Nothing but from Someone
A post about my colleague Norm Levy, who I worked with in some particularly innovative projects at the big soap company (Procter & Gamble). Norm was a pioneerRhymes...
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Foursquare Testing NFC
In an interesting development, the game-checking environment has started to test the popular close-range RFID standard NFC. It will be curious to see what this...
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Use and Impact of Neuromarketing
Ron Wright of Sands Research sends along a note on Oxford doing a study on the use and impact of neuromarketing. " ... Researchers at the University of Oxford...
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Marketing on Facebook
Facebook publishes a Guide to Marketing with Facebook. A set of best practices. Fourteen pdf pages that are worth reading. Includes a good set of resources.
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Customer Lifetime Value
In SASCom Voices. A talk on a definition of lifetime customer value. " ... Are we oversimplifying customer segmentation and treatment strategies? SAS Marketing...
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Vendors Mature in Predictive Modeling
Business Intelligence vendors are maturing, a report.
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Jobs at Wal-Mart
Harder to get a job at Wal-Mart than be admitted to an Ivy League school.
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Facebook Killing the HS Reunion
Is Facebook killing the school reunion? In Tech Review. Would like to see fuller stats, but my own observation is that they connect many more people that might...
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Smarty QR Tags
A good example of local QR tag usage:" ... Three local entrepreneurs are taking QR code capabilities to the next level, allowing businesses to compile valuable...
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