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Smells Like in a Billion Bucks
From The Eponymous Pickle

Smells Like in a Billion Bucks

In Fast Company. A teaser of an insider's look into Procter and what it takes to be a billion dollar brand. Check out the bizarre Old Spice site, it's not your...

Mindsets and Models and Risk
From The Eponymous Pickle

Mindsets and Models and Risk

From Knowledge@Wharton: Re-thinking Risk Management: Why the Mindset Matters More Than the Model. Good piece on how to think about new architectures of risk."...

Dan Ariely on Buggy Moral Code
From The Eponymous Pickle

Dan Ariely on Buggy Moral Code

Dan Ariely author of Predictably Irrational in a Februry TED video talk on Why we think it's OK to cheat and steal (sometimes). He covers some of this same example...

Shortcomings of the Pie Chart
From The Eponymous Pickle

Shortcomings of the Pie Chart

In Seedmagazine: Understanding the shortcomings of the pie chart can help us make sense of and improve the emerging scientific aesthetic of the 21st century?...

Innovating in Emergent Markets
From The Eponymous Pickle

Innovating in Emergent Markets

Tata and Unilever in emerging marketings, from Andrea Meyers' Working Knowledge. " ... How you get a product to market may be as important as what you get to market...

P&G's Recent Social Media Efforts
From The Eponymous Pickle

P&G's Recent Social Media Efforts

P&G's Dave Knox posts about their recent Tide 'Loads of Hope' Social media effort: "... it looks like some have thought we were

Death of Consumer Segmentation?
From The Eponymous Pickle

Death of Consumer Segmentation?

Insightful piece. Though really more about rethinking the idea of consumer segmentation and how it plays out in consumer decision-making. Makes the point that...

Netezza and Mapinfo
From The Eponymous Pickle

Netezza and Mapinfo

Used the package Mapinfo several times in the enterprise. Including the construction of front ends for optimization packages for the supply chain. The world of...

Ear Sound Biometrics
From The Eponymous Pickle

Ear Sound Biometrics

Positive identification by ear sound biometics. Had heard of this proposed in 2007 when it was first funded and now it has made some progress.

More on Hand-Scanning Groceries
From The Eponymous Pickle

More on Hand-Scanning Groceries

Another piece on the Scan It! system from Modiv Media. Article is interesting because it discusses actual shopper reactions to the in-aisle scanning idea. It...

Pharmaceutical Compliance
From The Eponymous Pickle

Pharmaceutical Compliance

Compliance in pharma is about determining if people take their medications according to schedule. Efforts like the 'smart' medicine cabinet have been demonstrated...

Unilever and Logistics
From The Eponymous Pickle

Unilever and Logistics

Good overview of what Unilever is doing in logistics, in Consumer Goods Technology. Nothing very surpirsing here, covers their work with BravoSolution. " ... The...

Collaboration Curves
From The Eponymous Pickle

Collaboration Curves

Interesting piece that looks at the implications of collaboration. In the enterprise this is an increasing issue, especially when people are only distantly connected...

Netezza Data Liberator
From The Eponymous Pickle

Netezza Data Liberator

On the Data Liberator campaign from Netezza.

Paper Uses 2D Barcode
From The Eponymous Pickle

Paper Uses 2D Barcode

New use of 2-D Barcodes in newspapers. A good idea. Newspapers have included URLs for a long time now, though I have also seen a reluctance to provide them this...

Nearly One Billion Apps Sold
From The Eponymous Pickle

Nearly One Billion Apps Sold

Apple has 'sold' nearly a billion IPhone applications. Impressive, though many were for free..

Schnucks Deli Kiosks
From The Eponymous Pickle

Schnucks Deli Kiosks

I have at times said some experienced-based critical things about store kiosks. Here though is an excellent example of their use. Schnucks is installing some....

Flavored Ads and Fictional Inspiration
From The Eponymous Pickle

Flavored Ads and Fictional Inspiration

I am always looking for new sensory engagements with consumers. In the Economist: Trading Licks. Word of a researcher inspired by Willy Wonka's flavored wallpaper...

What Unilever Learned about Social Media
From The Eponymous Pickle

What Unilever Learned about Social Media

An interesting AdfAge piece from Unilever's CMO about what they have learned about social media: " ... Unilever is only starting to understand social media, but...

Benefits of Socail Medium Marketing
From The Eponymous Pickle

Benefits of Socail Medium Marketing

I have often been asked questions like: Who is using social media? How much time does it take? What are the benefits? How can I measure success?A recent paper...
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