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Twitter's Fiscal Fate?
From The Eponymous Pickle

Twitter's Fiscal Fate?

Short piece on the state of Twitter. Still attracting lots of people. Collecting eyeballs. It reflects the two minds I have about it. It is a collection of...

Ethnography and the In-Home Interview.
From The Eponymous Pickle

Ethnography and the In-Home Interview.

Fascinating piece on the the use of in-home interviews by Tesco's Fresh&Easy. " ... did Tesco grasp the method they were using? There is a distressing habit these...

Gut Feelings: Intelligence of the Unconscious
From The Eponymous Pickle

Gut Feelings: Intelligence of the Unconscious

Gerd Gigerenzer is the director of the Center for Adaptive Behavior and Cognition at the Max Planck Institute. I have been reading his 2007 book: Gut Feelings:...

Morphological Neuromarketing
From The Eponymous Pickle

Morphological Neuromarketing

In today's New York Times, an interesting case study on a Neuromarketing method used by US snack goods manufacturer Frito-Lay, which used the morphology (structure...

Dealing with Reliability
From The Eponymous Pickle

Dealing with Reliability

Can you rely on services like Gmail? Or the Web? Sobering thoughts.

Digital Coupons on the Rise
From The Eponymous Pickle

Digital Coupons on the Rise

Good Financial Times Piece, mentions P&G, Kimberly Clark. It is inevitable that we see more of this kind of play. One example, Ecrio's Mobeam system.

Ken Karakotsios on Simulation
From The Eponymous Pickle

Ken Karakotsios on Simulation

Ken Karakotsios, creator of the game Simlife, now has a blog devoted to simulation. Great start. Instructive. See also my post on his company DecisionPower.IPhone...

Sands Research Challenges NM Analysis
From The Eponymous Pickle

Sands Research Challenges NM Analysis

Have now followed this neuromarketing analysis work from Sands Research for three years: Sands Research Challenges Instant Analysis .... Impressive overall work...

Collective Intelligence in Action
From The Eponymous Pickle

Collective Intelligence in Action

Reading Satnam Alag's Collective Intelligence in Action. Good, technical, probably not a read but rather a deep browse. See the book's site for more. Some similarities...

Automated Innovation
From The Eponymous Pickle

Automated Innovation

A book about automating innovation just brought to my attention ... not available until April 15. I guess I would be more interested in an automated capability...

Fairshare Tracks Quotes
From The Eponymous Pickle

Fairshare Tracks Quotes

I have been running a beta called Fairshare for a month. I submitted the name of this blog and about a month later started getting reports about how the content...

An Unfunny Corporate Life
From The Eponymous Pickle

An Unfunny Corporate Life

Colleague Sammy Haroon comments on a recent Economist article about how corporate life and culture may adapt in 2009. And further, can we expect an engaged workforce...

Engineering Education
From The Eponymous Pickle

Engineering Education

Gary Wnek points out that David E Goldberg has posted an excellent detailed slide show: What Engineers Don't Learn and Why They Don't Learn it. Part of the Ifoundry...

Augmenting Reality : Cellphones and Models
From The Eponymous Pickle

Augmenting Reality : Cellphones and Models

The NYTimes has an article: The Cellphone, Navigating Our Lives talks about the concept of augmenting reality. Specifically about new cellphone interfaces that...

Private Label Winning
From The Eponymous Pickle

Private Label Winning

In AdAge: Private Label Winning Battle of BrandsMarketers Face Moment of Truth As Retailers' Lines Soar to Historic Sales High ... Package-goods brands face their...

Sketchory
From The Eponymous Pickle

Sketchory

For bloggers and others that might need sketched images: Sketchory. Here described in more detail. 250,000 images available under creative commons license. You...

Future of Advertising
From The Eponymous Pickle

Future of Advertising

Good post covering advertising and marketing futures. In particular this covers aspects of how social networks will change the marketing future. Slides and sound...

Text to Speech Illegal?
From The Eponymous Pickle

Text to Speech Illegal?

Reading James Boyle's The Public Domain(review) has alerted me to copyright issues. The new Kindle has a text-to-speech capability that reads book text to you...

Planning Long-Term Growth
From The Eponymous Pickle

Planning Long-Term Growth

Change and GrowthSure, consumer spending is down and costs are up. But this is a company that is plotting where to build its production plants through 2015, not...

Updating the Library
From The Eponymous Pickle

Updating the Library

I visit our local library about twice a week. To get books I have transferred from branches and to browse. Today I watched as a librarian carefully helped aIn...
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