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Targeting with Mobile: Coupons are Moving
From The Eponymous Pickle

Targeting with Mobile: Coupons are Moving

In Forbes:  Good overall view of how promotion couponing is moving to mobile:" ... Those coupons that used to be available from red dispensers on grocery storeThe...

Curious Calculations by Wolfram Alpha
From The Eponymous Pickle

Curious Calculations by Wolfram Alpha

Been a while since I looked at Wolfram Alpha.  Here is an example page of questions that WA can solve when asked.  Just click on each question on the link.  AsWolfram...

Major Snack Maker Digitizes and Socializes
From The Eponymous Pickle

Major Snack Maker Digitizes and Socializes

More moves in ad socialization, in Ad Age:" ... Snack Maker's Media Chief Says 'It's About Digitizing Our Entire Approach to Communications' .. Master best practices...

On the State of Virtual Reality
From The Eponymous Pickle

On the State of Virtual Reality

In Technology Review: A review of the state of a technology, now some thirty years old, and how new startups are hoping to take it mainstream.  The problem may...

You are Being Watched by a Algorithm
From The Eponymous Pickle

You are Being Watched by a Algorithm

In Schneier on Security: You are being watched by algorithms.   With the advent of methods that use Big Data to track, adapt and interact based on online sensors...

Omnipresent Robots says Google
From The Eponymous Pickle

Omnipresent Robots says Google

Bloomberg: Google’s Schmidt Sees Robots Omnipresent ‘in a Good Way’.  " .. Google is pushing ahead with products beyond its core search business for new sources...

Mentee Outreach
From The Eponymous Pickle

Mentee Outreach

As part of an informal personal mentee outreach program I will be experimenting with the use of this blog and associated social media.  All of these people are...

P&G Wins GEO Award for Outsourcing Innovation
From The Eponymous Pickle

P&G Wins GEO Award for Outsourcing Innovation

The 2014 awards.  See in particular the complete case study.  Nicely done by my former colleagues, congratulations.   " ... Global Business Services: The Beginning...

Neuromarketing Firms Merge
From The Eponymous Pickle

Neuromarketing Firms Merge

Have worked with Sands, unexpected.  More movement on understanding of non conscious marketing.  In Neuromarketing:  " ... Neuromarketing Consolidation: Sands Research...

Touchscreen Design
From The Eponymous Pickle

Touchscreen Design

New ingenious touchscreen user interfaces.  Suitable for navigation and other tasks that support and augment  driving?

Analytics Based Enterprise
From The Eponymous Pickle

Analytics Based Enterprise

On the analytics based enterprise.  " ... Analytics-based Enterprise and Risk Performance Management.   Enterprise performance management (EPM) is the integration...

Visibility and Predictive Supply Chain Analytics
From The Eponymous Pickle

Visibility and Predictive Supply Chain Analytics

In Digital Supply Chain:   True, we have known for a long time.  Devil is in the precise details of data gathered, decisions being influenced and analytics used...

The Limits of Decision Models and Analytical Systems
From The Eponymous Pickle

The Limits of Decision Models and Analytical Systems

A favorite topic.  On the benefits and limits.  Limits are a particularly important aspect that is often not considered. How do you effectively integrate them with...

Analytics in the Oilfield
From The Eponymous Pickle

Analytics in the Oilfield

The latest March/April issue of Analytics Magazine:  " ... Articles in this issue features commentary and contributed content from several industry leaders, including...

Facial Recognition Apps for Glass
From The Eponymous Pickle

Facial Recognition Apps for Glass

Facial recognition app that matches strangers to online profiles.  " .... See someone on the train you'd like to date? NameTag, an upcoming app for Android, iOS...

Video Ads on Mobile
From The Eponymous Pickle

Video Ads on Mobile

In ClickZ:   This came up in a recent discussion about how video ads are particularly distracting.  In fact how they give the implication that you are in the wrong...

Big Data as Killer Cloud App
From The Eponymous Pickle

Big Data as Killer Cloud App

In GigaOM:Maybe big data is the killer app for Google’s cloudHadoop is popular and so is cloud computing, so it comes as no surprise that a battle would break out...

Successful Applications of Customer Analytics
From The Eponymous Pickle

Successful Applications of Customer Analytics

It has been a while since I have looked at the Wharton Customer analytics (WCAI)  site.  I had the pleasure to give several talks there.  They are about to hold...

Excel Tips
From The Eponymous Pickle

Excel Tips

Despite all the new packages out there, you are going to have to deal with existing systems written in Excel.  So it's very useful to understand how it works.  ...

Predicting Net Promoter Scores with Text Mining
From The Eponymous Pickle

Predicting Net Promoter Scores with Text Mining

Attended the UC data mining symposium a few weeks ago, will be posting some things of interest that came from that.  A rep from SAS described work they had done...
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