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Strengthening Brand America
From The Eponymous Pickle

Strengthening Brand America

Ed Burghard curates and posts on economic development and place branding.   Always some interesting ideas than can be applied to the local brand.

IBM Boosts Analytics Revenue Goals
From The Eponymous Pickle

IBM Boosts Analytics Revenue Goals

Not unexpected based on my reading.  The intersection of Big Data and analytics requires a consulting base, which IBM clearly has.    Recent acquisitions also point...

Publication as Process
From The Eponymous Pickle

Publication as Process

On academic publication as process in CACM.   Big changes are continuing in the space of how information is found, produced and delivered.

3D Desktops
From The Eponymous Pickle

3D Desktops

More from TED:  The next logical step in interface?   Or does this go a dimension too far?  Even a real desktop is flattened, unless you are dealing with 3D architectural...

Txt Speak as Linguistic Miracle
From The Eponymous Pickle

Txt Speak as Linguistic Miracle

Ars Technica on a TED Talk.   I am still skeptical that our languages will evolve into a simpler, acronym ridden shortening of tokens and meme pointers.   The article...

Naked Statistics
From The Eponymous Pickle

Naked Statistics

Part of my role long ago was to explain analytics to executives.  That included many things, from analytical methods, predictive systems to statistics.  So I was...

Social Marketing Analytics
From The Eponymous Pickle

Social Marketing Analytics

An interesting set of examples, from GE and others:  " ... Offloading content development has allowed the company to develop an overarching social media strategy...

Revolutionizing Disease Treatment
From The Eponymous Pickle

Revolutionizing Disease Treatment

Via a social network.  Noted in the CACM:  Relates to some of my own writings on health care networks,    " ... The social network PatientsLikeMe plans to build...

Online Grocery Shopping
From The Eponymous Pickle

Online Grocery Shopping

Interesting connections that are driving the increasing use of online for grocery shopping.  " ... According to a Hartman Group report, 18% of households purchased...

GMDC
From The Eponymous Pickle

GMDC

Brought to my attention:  GMDC.org   " ... GMDC is the premier non-profit global trade association dedicated to serving Health Beauty Wellness and General Merchandise...

CPGs Replace Likes with Call to Action
From The Eponymous Pickle

CPGs Replace Likes with Call to Action

In Adage:  " ... RB, Lever Add Interactive Games, Digital Deals to Online Branding Efforts ... " ... After studying effects of brand advertising on e-commerce sites...

Beyond Supermoms
From The Eponymous Pickle

Beyond Supermoms

In Adage:  CPG starts to advertise without the supermom stereotypes. With some examples from recent Superbowl ads.   " ... Advertising's legacy of depicting women...

Measuring Stress Levels in an Unmanageable World
From The Eponymous Pickle

Measuring Stress Levels in an Unmanageable World

An insightful piece in the HBR.  Which came up in a lunch conversation today.   Many of us are managing multiple devices now.   Will the number of devices creep...

Amazon vs WalMart Sales
From The Eponymous Pickle

Amazon vs WalMart Sales

In Wired: Intriguing comparison between Walmart and Amazon.   An indicator for the future?  Pointing to new Walmart activities:  " ... Walmart recently reported...

Cheesecake Factory Restaurant Analytics
From The Eponymous Pickle

Cheesecake Factory Restaurant Analytics

The Cheesecake Factory delivers an exceptional brand experience with IBM Big Data analytics http://goo.gl/Mfn5c #IBMPWLCI had yet to see a restaurant application...

Partner World
From The Eponymous Pickle

Partner World

IBM colleagues inform me that Partner World has started.The agenda  can be found here.  You can also watch sessions online.  #IBMPWLC Lots of interesting work that...

Upcoming Free Seminars
From The Eponymous Pickle

Upcoming Free Seminars

I intend to attend these: ... University of Cincinnati's research seminars organized by the Operations, Business Analytics, and Information Systems (OBAIS) department...

Unilever Spending, Partnerships Up
From The Eponymous Pickle

Unilever Spending, Partnerships Up

In AdAge:   This looks to be a considerable development:  " ... Unilever has struck global partnerships with Samsung, Sony's Arcade Creative Group and EA Sports...

HP Tablets
From The Eponymous Pickle

HP Tablets

In an interesting development HP plans to be planning to deliver a family of tablet style devices.  Recall the fiasco that HP had when they acquired the Palm OS...

Attack of the Customers:
From The Eponymous Pickle

Attack of the Customers:

Colleague, correspondent and former co-fellow of mine at  SNCR Paul Gillin has written a book on customer attacks using social media:Attack of the Customers: Why...
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