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Public Relations  2.0 Examined
From The Eponymous Pickle

Public Relations 2.0 Examined

Good detailed article in PR 2.0 by Brian Solis: The State of PR, Marketing, and Communications: You are the Future. ' ... Contrary to popular belief, Social Media...

Wal-Mart on Marketing
From The Eponymous Pickle

Wal-Mart on Marketing

In AdAge: Wal-Mart on their increasingly sophisticated methods of marketing and associated research. Also an increasingly strong approach to merchandising in their...

The Evolution of Private Label
From The Eponymous Pickle

The Evolution of Private Label

Q&A: Nielsen Industry Insight Director Details Evolution of Private Label, National Brands ' ... Nielsen Co. director of industry insights Tom Pirovano noted that...

Demise of the University
From The Eponymous Pickle

Demise of the University

Don Tapscott in the Edge on the demise of the University. Universities like MIT are posting their coursework online. Libraries are online. Wikis allow knowledge...

Mirror Neurons and the Social Web
From The Eponymous Pickle

Mirror Neurons and the Social Web

Matt Bamford-Bowes muses about Mirror Neurons and the Social Web. ' I think social web activity is one which is a reflection of Mirror Neurons at work ... ' ....

Mobile Coupons at the Dairy Queen
From The Eponymous Pickle

Mobile Coupons at the Dairy Queen

Interesting test which uses stick-on RFID tags at Dairy Queen, by Evan Schuman in Storefrontbacktalk, read the whole thing for other examples of the approach: '...

Google Wave Talk
From The Eponymous Pickle

Google Wave Talk

Jerry Michalski files a podcast on his recent conference call on Google Wave.. The Google Wave site also has an introduction. ' ... Google Wave is a new tool for...

A Look at Google Squared
From The Eponymous Pickle

A Look at Google Squared

I mentioned this Google lab thing a while back. Google Squared. It is up now. You choose a name of a group of things and Google creates a table which contains...

Procter Buys Retailer
From The Eponymous Pickle

Procter Buys Retailer

In an unusual move P&G has bought the 'Art of Shaving', a high end mall retailer with 36 stores that sells Gillette products. A rare move into the retail space...

Notes from the World Innovation Forum
From The Eponymous Pickle

Notes from the World Innovation Forum

Speakers notes from the recent World Innovation Forum, including those of my colleague Donna J. Sturgess: Building Brands through Emotion and Senses. A favorite...

Investing in Science-Based Innovation
From The Eponymous Pickle

Investing in Science-Based Innovation

From HBS Working Knowledge http://hbswk.hbs.edu/item/6056.html ' ... In economic downtimes, businesses are apt to cut R&D projects that don't promise a speedy...

New Book on Tagging
From The Eponymous Pickle

New Book on Tagging

I was involved in an automatic tagging project a while back and reviewed Tagging: People-powered Metadata for the Social Web by Gene Smith. Now Understanding Folksonomy...

Happy Birthday UPC
From The Eponymous Pickle

Happy Birthday UPC

The UPC code, one of the most recognized global symbols, is 35 years old this month. ' ... the first live use of a UPC took place in a Marsh Supermarkets store...

Site Tactics from Eyetracking Studies
From The Eponymous Pickle

Site Tactics from Eyetracking Studies

A good summary of site design tactics based on eyetracking studies. Some surprising to me.

LPA Rules and Term Sheet Generator
From The Eponymous Pickle

LPA Rules and Term Sheet Generator

I have written about Logic Programming Associates (LPA) in UK several times here. They do Prolog-based rule systems, in other words, expert systems. Worked on...

Kroger Links Loyalty to Minutes
From The Eponymous Pickle

Kroger Links Loyalty to Minutes

In a very simple program, Kroger is starting to test the idea of getting free wireless minutes for purchases on their loyalty cards.

Study of the Use of Emoticons
From The Eponymous Pickle

Study of the Use of Emoticons

Emoticons, those little confabulated piece of punctuation have been around for some time. Some people use little image-icons, though they have been around since...

Is the Cloud Reliable Enough?
From The Eponymous Pickle

Is the Cloud Reliable Enough?

Having now encountered several severe Google outages, this issue has been coming to mind more often. Now that just about every business uses the Internet to communicate...

Wal-Mart's Self Service Kiosks
From The Eponymous Pickle

Wal-Mart's Self Service Kiosks

Wal-Mart has started an experiment with self-service kiosks. An intriguing issue regarding the resulting data ownership issues. Given the kind of information...

Managing Data Via the Semantic Web
From The Eponymous Pickle

Managing Data Via the Semantic Web

Readwriteweb article that points to work by PriceWaterHouse. ' ... explains how the Semantic Web and Linked Data can help enterprises manage their large-scale data...
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