Communications of the ACM
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How the “Frontier” Became the Slogan of Uncontrolled AI
Artificial intelligence (AI) has been billed as the next frontier of humanity: the newly available expanse whose exploration …
From The Eponymous Pickle
Superbowl Ad Analysis
Roger Dooley on Neuromarketing analysis of Superbowl advertisements..
From The Eponymous Pickle
Proactive Merchandising
It is an old idea to connect sensors to advertisements and make them respond to people. As simple as motion sensors; my local 'Jungle Jims' has a huge Campbell's...
From The Eponymous Pickle
IBM Integrates 2.0
IBM using Twitter and a further case study and short slide show on corporate culture and social media. After connecting with them for several years have been impressed...
From The Eponymous Pickle
Product Placement and Memory
Can a product placement delete your product from a consumer's memory? Martin Lindstrom video.
From The Eponymous Pickle
Kiss Me in 3D
The huge startup of 3D media has begun. I picked up a strip of Intel 3-D glasses at the grocery store today, in front of a beer display. Just because they are...
From The Eponymous Pickle
Best Buy's CMO on Social Technology
Best Buy's CMO, Barry Judge, on video about how they plan to use social technologies. Also his personal site. And his Twitter feed.
From The Eponymous Pickle
Upcoming: NeuroConnections in Cracow
Site and blog: Neuro connections. Next week I am off to the Neuroconnections conference in Cracow, Poland. Will cover aspects of neuromarketing and beyond. I...
From The Eponymous Pickle
Easy Word Clouds
Wordle is a free online system by Jonathan Feinberg that lets you generate word clouds from text sources. The cloud above is one generated from recent posts to...
From The Eponymous Pickle
Branding Only Works on Cattle
Have now read Jonathan Salem Baskin's book: Branding Only Works on Cattle: The New Way to Get Known (and drive your competitors crazy). He also has a supporting...
From The Eponymous Pickle
Solar Goose
Tom Chorman, colleague of mine at Procter & Gamble has a new start-up called Solar Goose. He is marketing a whole group of solar powered rechargeable lightingSolar...
From The Eponymous Pickle
Biggest Kludges of Copyright Law
Lots of interesting information like this at the Plagiarism Today blog.
From The Eponymous Pickle
Important Things in Social Media
I see that former (in two enterprises) colleague Krista Neher is now CEO at Marketess Consulting where she just posted an item:
From The Eponymous Pickle
Mass Customization
Will mass customization work better during financial crises?-
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Marketing Execs Say Use Fewer Numbers
In Adage, This is a dangerous way to fool yourself. The worst cases I have seen of research misapplied is when researchers find what they are looking for, emotionally...
From The Eponymous Pickle
Collaborative Analytics
Have never head this called called collaborative analytics, but rather a process to deliver analytical methods. Still a good article on the idea. " ... Collaborative...
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Open Source Text Analytics
A look at open source text anaytics by Seth Grimes.
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PeaPod joins MyWebGrocer
I am told that that online grocer Peapod has joined online grocer services provider Mywebgrocer. Press release here. Followed Peapod for some time for its potential...
From The Eponymous Pickle