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Google and the Evolution of Search: What's Next in Search? Much, Much Better Search
From ACM Opinion

Google and the Evolution of Search: What's Next in Search? Much, Much Better Search

For many years, Google, on its Explanation of Our Search Results page, claimed that "a site's ranking in Google's search results is automatically determined by...

Google and the Evolution of Search: Cheating the System
From ACM Opinion

Google and the Evolution of Search: Cheating the System

In the second of three interviews with members of the Google team responsible for overseeing search algorithms at the company, Google software engineer Matt Cutts...

From ACM Opinion

Google and the Evolution of Search: Human Evaluators

Google has acknowledged that its search results are no longer solely and automatically determined by the company's vaunted algorithms. Indeed, sources say the company...
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