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P&G and Innovation
From The Eponymous Pickle

P&G and Innovation

 In the local press: P&G's CEO Bob McDonald gives an urgent call to action to improve innovation.  Particularly speaks to the local culture of innovation.   I agree...

Wharton on Kindle vs iPad
From The Eponymous Pickle

Wharton on Kindle vs iPad

Short piece on the match up.  The economics of the price and the channel implications will make a difference.

Financial Times Tablet Edition
From The Eponymous Pickle

Financial Times Tablet Edition

I used to often read the Financial Times when I was in the enterprise.  Liked the quirkiness of their coverage.  I recently rediscovered it and they have created...

AdWeek Exploration of Neuromarketing
From The Eponymous Pickle

AdWeek Exploration of Neuromarketing

A good general exploration of neuromarketing by AdWeek. Primarly about fMRI and which supports its further exploration and combining with classical market research...

KYield Facebook Page
From The Eponymous Pickle

KYield Facebook Page

Kyield, with which I am aligned, has a Facebook page here.   " ...  Kyield is an enterprise software company that revolutionizes the digital work environment through...

Where to Begin with Predictive Analytics
From The Eponymous Pickle

Where to Begin with Predictive Analytics

A good general article on the topic by James Taylor.  " ... Discover the problems that will show the greatest return on an investment ... Yet most companies are...

Maslow's Shoppers
From The Eponymous Pickle

Maslow's Shoppers

From the Hub via Walter Riker. " ...   Digital Media Strategies must satisfy a hierarchy of needs and values ... Much has been said and written about the distinction...

Making Companies Think Long Term
From The Eponymous Pickle

Making Companies Think Long Term

Roger Martin of the Rotman School of Management.  writes on the topic, an interesting financial take on this very old problem.

Digital Signage Resources
From The Eponymous Pickle

Digital Signage Resources

Correspondent Keith Kelsen has passed along several resources: " ... Here are my top 10 trends for digital signage that I write every year for the industry:  And...

Bagging Self Checkouts
From The Eponymous Pickle

Bagging Self Checkouts

This is a surprising article.  My own examination of this area seems to show that self-checkout installations of several kinds is increasing.   Examining further...

Kickstarter
From The Eponymous Pickle

Kickstarter

A means of getting funding for independent creators:  " ... The economics of Kickstarter, if you

Personal Annunciation Device
From The Eponymous Pickle

Personal Annunciation Device

A Personal annuniciation device.  " ...  The PAD may very well be the world

Qreo Scanning the Cookie
From The Eponymous Pickle

Qreo Scanning the Cookie

Can you scan an array of cookies laid out in the form of a QR Code?   Yes, here is proof of it.  Shows the robustness of the code form.   I tried it with my phone...

Ad Technology Rivals Plan to Merge
From The Eponymous Pickle

Ad Technology Rivals Plan to Merge

I recently took a look at how companies were using technology to manage portfolios of advertisements and discovered the pending merger of two of the biggest  players...

Securing Executive Support for Analytics
From The Eponymous Pickle

Securing Executive Support for Analytics

On the face of it this question seemed inconceivable.   I worked for an organization that supported analytics fundamentally.  They even made the topic one of their...

Will Amazon Eat the World?
From The Eponymous Pickle

Will Amazon Eat the World?

Just read The Omnivore in the latest Bloomberg BusinessWeek.  About Jeff Bezos of Amazon and his new tablet device.  They position it: " ...  Jeff Bezos' new tablet...

Business Rules Engines
From The Eponymous Pickle

Business Rules Engines

I have been asked about the use ot business rules to drive specifics of process.   This came up:Welcome to Business Rule Engine. This site is a companion to the...

You Need a Data Scientist
From The Eponymous Pickle

You Need a Data Scientist

Good piece on the reasons why you need a data scientist to address how to use analytics for your business.   In my own consulting business I get similar questions...

Watson and Wellpoint
From The Eponymous Pickle

Watson and Wellpoint

Another good article, this in Analytics Magazine on the application of the IBM Watson AI technology and Wellpoint Inc.  " ... WellPoint, Inc. and IBM announcedQuite...

Teasers from Brandwashed
From The Eponymous Pickle

Teasers from Brandwashed

Martin Lindstrom's latest book: Brandwashed has made number 8 on USA Today's bestsellers list.   He sends along a flier that outlines a number of interesting topics...
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