Communications of the ACM
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How the “Frontier” Became the Slogan of Uncontrolled AI
Artificial intelligence (AI) has been billed as the next frontier of humanity: the newly available expanse whose exploration …
From The Eponymous Pickle
Brandwashed Review
Good balanced review of Martin Lindstrom's just published Brandwashed book. Emphasizes Lindstrom's insider view of the marketing world. I have mentioned his book here...
From The Eponymous Pickle
Launching a New Product on Facebook
In Mashable: Good piece on using Facebook commercially. I have my doubts that it has a great influence specifically in new product launches. But where ever...
From The Eponymous Pickle
ZuluTime and Shopper Location
More on what the location based interaction innovator Zulutime is doing in retail. I am continuing to follow their work and will post my findings here. " ....
From The Eponymous Pickle
Accent Monitoring
Some interesting disparate takes on accent neutralization efforts. Having been involved in several content analysis projects, this strikes very true. Different...
From The Eponymous Pickle
When a Market Fails
Useful thoughts here: Behavioral economist Dan Ariely discusses in a video chapter 8 from his excellent book: Upside of Irrationality. When a Market Fails: An...
From The Eponymous Pickle
Super Wi-Fi
In Technology Review: Will it live up to the expectations of increased range and capacity?
From The Eponymous Pickle
Being Relaxed Makes You Spend More
Relaxation and spending. " ... Why does relaxation turn us into spendthrifts? When we feel safe, we are better able to fully focus on the potential rewards at...
From The Eponymous Pickle
Unleashing the Power of Digital Signage
A book by Keith Kelsen I just discovered: Unleashing the Power of Digital Signage. This was a big topic of the retail innovation center. How do you successfully...
From The Eponymous Pickle
Big Data is Scaling Analytics
It is clear that every enterprise is scaling up their gathering of data, and especially getting closer to real time acquisition. New sensors in everyone's pocket...
From The Eponymous Pickle
A History of the Emoticon
A Brief History of the Emoticon. The transferal of emotional hints remains an important and unsolved issue in electronic communications. I think it needs a further...
From The Eponymous Pickle
Bookworm
A Bookworm interface for an open library. " ... Bookworm demonstrates a new way of interacting with the millions of recently digitized library books. The Harvard...
From The Eponymous Pickle
Comparing Neuromarketing and Traditional Market Research
Traditional market research or neuromarketing methods? I have always believed that it is worth thinking of neuromarketing methods as an augmentation of traditional...
From The Eponymous Pickle
ThinkVine Gets Forrester Nod
Local company ThinkVine, who I have have talked to now for a number of years, has been a leader in marketing mix and promotion analysis work,using unique simulation...
From The Eponymous Pickle
Marketing Automation
In E-Commerce Times: A good look at what is called marketing automation. Is it science or not? Or just a way to push for attention.
From The Eponymous Pickle
Practical Quantum Computing
Getting closer to practical computing. " ... Physicists find quantum versions of both feedback control and classical computer architecture ... "
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Sales Motivation With Games
Just received from notable gamification vendor Bunchball. Some nice ideas embedded here, and where better to try gamification than with a heavily extroverted...
From The Eponymous Pickle
How Computer Scientists Can Empower Journalists
In CACM: Computational Journalism: How computer scientists can empower journalists, democracy's watchdogs, in the production of news in the public interest ......
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Unilever App that Rewards Shoppers at Wal-Mart
This uses a simple check-in loyalty model at Wal-Mart and Sam's. A collaboration with Unilever. " ... Unlike most location-based apps, Check In To Win focuses...
From The Eponymous Pickle
P&G Shaping the Store with Virtual Reality
In CGT, an excellent and fairly detailed article on Procter & Gamble's development of the virtual store concept within it's innovation centers. The first time...
From The Eponymous Pickle