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Buyology Inc Releases NeuroTypes
From The Eponymous Pickle

Buyology Inc Releases NeuroTypes

I see that the neuromarketing firm Buyology Inc has released their Neurotype approach, applying it to determine the ranking of the most desired brands for men and...

Developing Mobile Apps
From The Eponymous Pickle

Developing Mobile Apps

Interesting piece in Computerworld:Escape the App Store: 4 ways to create smartphone Web apps By Peter Wayner" So you want to get your software in the hands of...

Wikipedia Now 10 Years Old, and it Works
From The Eponymous Pickle

Wikipedia Now 10 Years Old, and it Works

Everyone has problems with the Wikipedia, now over ten years old, but it does work and it is often the place to go first for encyclopedia style information. ...

The Shelf Life of Great Ideas
From The Eponymous Pickle

The Shelf Life of Great Ideas

In VentureBeat/Entrepreneur Corner: Some interesting startup lessons and ideas.  These are the kinds of ideas that aim to set the stage, and are to a large degree...

Social Network Connector from IBM
From The Eponymous Pickle

Social Network Connector from IBM

I have talked to IBM several times about their development of social connectivity software.  What I saw, developed for internal use, was impressive.  Now they have...

Need Help?  Expert Help Available.
From The Eponymous Pickle

Need Help? Expert Help Available.

I wanted to remind my readers that I am a consultant. I have over thirty years of experience with major companies and the US government. I have saved companies...

Kyield Founder Discusses the Value it Enables
From The Eponymous Pickle

Kyield Founder Discusses the Value it Enables

See the video by Kyield Founder Mark Montgomery, at the Kyield site: " ... Kyield is an enterprise software company that revolutionizes the digital work environment...

Update on Camera Apps
From The Eponymous Pickle

Update on Camera Apps

In Technology Review:   An update on camera Apps that analyze smartphone camera information and adapt and improve it to improve images.

New Science of Retailing: Flexible Supply Chains
From The Eponymous Pickle

New Science of Retailing: Flexible Supply Chains

In the midst of reading: The New Science of Retailing: How Analytics are Transforming the Supply Chain and Improving Performance by Marshall Fisher and Ananth Raman...

More Logical, Experimental Economics
From The Eponymous Pickle

More Logical, Experimental Economics

In  Dan Ariely's excellent blog, He again positions the non rationality of the consumer.  Or even of groups of consumers.   I have been involved in a number ofcredit...

Finding Usability Bigs with Automated Tests
From The Eponymous Pickle

Finding Usability Bigs with Automated Tests

In the ACM: " .... Ideally, all software should be easy to use and accessible for a wide range of people. However, software often falls short of these basic goals...

Credit Card Laws Result in Record Interest Rates
From The Eponymous Pickle

Credit Card Laws Result in Record Interest Rates

The laws that restricted non interest fees and retroactive interest rates have resulted in rapidly increasing interest rates.  Unintended consequences.   And the...

Ads Whispering to the Brain
From The Eponymous Pickle

Ads Whispering to the Brain

Now somewhat dated, but still good article on Neuroomarketing in the NYT.What happens in our brains when we watch a compelling TV commercial? For one thing, certain...

When Your Government Shuts Down the Internet
From The Eponymous Pickle

When Your Government Shuts Down the Internet

With the Egyptian crisis and talk of giving our leaders an Internet off switch, we may need to think through how to deal with non universal or non continuous access...

Every Song an App, Any Stream of Data also?
From The Eponymous Pickle

Every Song an App, Any Stream of Data also?

A recent Wired article made the case that songs can be Apps by adding visuals and anything else the Web can provide.  Every song can be an App.  It brought to mind...

NFC: Near Field Communications
From The Eponymous Pickle

NFC: Near Field Communications

A Computerworld short article on the details of NFC.   The rumors are out that this technology will be used for i-Wallet applications in Smarpones usch as the I...

Giant Eagle Uses Behavioral Clusters
From The Eponymous Pickle

Giant Eagle Uses Behavioral Clusters

Not unusual, but a good direction for Giant Eagle:Giant Eagle will implement "behavioral cluster planning"Giant Eagle will begin using an automated computer system...

Superbowl Ad Research Competition
From The Eponymous Pickle

Superbowl Ad Research Competition

Sands Research reports on their annual comparison of Superbowl ads using neuromarketing techniques. An entertaining and instructive experiment of emerging marketing...

EmPower Research
From The Eponymous Pickle

EmPower Research

Newly discovered: EmPower Research.  " ... EmPower Research provides Custom Market and Media Intelligence services to Global 2000 companies, and Advertising and...

IT's Change of Focus to the Front End
From The Eponymous Pickle

IT's Change of Focus to the Front End

Interesting thoughts about a change in IT direction.  Mobile, Front-End, Sensor based, making just-in-time and place practical sense and value of lots of data (analytics)...
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