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Traditional vs Online Coupons
From The Eponymous Pickle

Traditional vs Online Coupons

Good overview piece on the efficacy and return on online versus traditional paper coupons.

Brief History of Neuromarketing
From The Eponymous Pickle

Brief History of Neuromarketing

A short paper on the history of neuromarketing, which attributes some of the early thoughts to Peter Drucker. Includes mention of P&G and Febreze brand.

RFID Passports
From The Eponymous Pickle

RFID Passports

In CACM a privacy threat analysis of RFID enabled passports.-

Considering Invisibility
From The Eponymous Pickle

Considering Invisibility

Long considered in the realm of science fiction. What you need to do is obvious. What is surprising to me is that we appear to slowly be approaching a solution....

Smartphone Kills the Clock Radio
From The Eponymous Pickle

Smartphone Kills the Clock Radio

I have noticed this dynamic as well. I no longer use the clock radios in hotel rooms, just too messy to figure out each new one encountered. Can't trust them. So...

Google Multi-Language Dictionary
From The Eponymous Pickle

Google Multi-Language Dictionary

Largely un-publicized, the Google multi- language dictionary and word translation service. Includes basic definitions and the uses of words on the web. Very nicely...

Fedex and SenseAware
From The Eponymous Pickle

Fedex and SenseAware

The internet of things is a decade old concept that suggests all things can ultimately be tracked, understood and analyzed in their physical and temporal spaces...

Anchoring Irrational Decisions
From The Eponymous Pickle

Anchoring Irrational Decisions

On influencing subsequent decisions:Professor Ariely describes some experiments which demonstrated something he calls

Open Source in Healthcare
From The Eponymous Pickle

Open Source in Healthcare

Recently I mentioned a study that said that IT provided few savings in healthcare. Here is a post on a site caled HealthtechTopia: 25 Open Source Software Projects...

Coke Zero's Facial Matching
From The Eponymous Pickle

Coke Zero's Facial Matching

A fun little application from Coke Zero, celebrating its similarity to regular Coke, will find people in via Faceback that look similar to you.

New Google Analytics Features
From The Eponymous Pickle

New Google Analytics Features

I am just catching up in the newly announced Google Analytics Features, now available to all users. There will be explanatory webinars next week. Although there...

Signals from Anti-Social Users
From The Eponymous Pickle

Signals from Anti-Social Users

In the Noisy Channel, as mostly a consumer of search technology I have to worry about the bias of search, major and minor, my own needs ... sometimes casual sometimes...

How Advertising Works
From The Eponymous Pickle

How Advertising Works

From Steve Genco of Lucid Systems: ' .... Derren Brown is a British

Executive Decisions: Goals and Metrics
From The Eponymous Pickle

Executive Decisions: Goals and Metrics

In InformationWeek, good article and case study:" ... The terms "scorecard" and "dashboard" are often used interchangeably, but there's an important distinction...

Global Innovation Marches on
From The Eponymous Pickle

Global Innovation Marches on

Lots of interesting details in this report:Booz & Company's 2009 edition of the Global Innovation 1000 report finds large R&D spenders are keeping the pace when...

Procter Anthropologist Finds Worldwide Traits
From The Eponymous Pickle

Procter Anthropologist Finds Worldwide Traits

An article in the Cincinnati Enquirer on the work of Andrew Manning, P&G anthropologist. P&G finds worldwide consumers share traits.

Suggesting Alternative Spending
From The Eponymous Pickle

Suggesting Alternative Spending

Not surprising, but some ot the details are interesting:Suggesting Alternative Ways to Spend Affects Consumers' Purchase Decisions ' ... It

Computer Science in a Conceptual Age
From The Eponymous Pickle

Computer Science in a Conceptual Age

Intriguing piece in CACM on how the game industry is requiring more skilled programmers that in the past would have gone to industrial research labs. I would also...

Discovering Patterns in Data
From The Eponymous Pickle

Discovering Patterns in Data

Blog discovered: Neoformix: Discovering and Illustrating patterns in Data. Some interesting visualization examples, including most recently, exploring the 9/11...

Unitasking Rampant
From The Eponymous Pickle

Unitasking Rampant

Do we need the twitterpeek?. A unitasking individual piece of hardware? I agree with BusinessWeek it's a case where less is less.
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