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Incorporating Consumer Insight into Marketing
From The Eponymous Pickle

Incorporating Consumer Insight into Marketing

From Jeffrey D. Mills of ThinkVine

Thinking Chips
From The Eponymous Pickle

Thinking Chips

From IEEE Spectrum: IBM Unveils New Brain Simulator. ' ... Scientists and engineers at IBM revealed yesterday that they have created the largest brain simulation...

Predictive Analytics
From The Eponymous Pickle

Predictive Analytics

This afternoon at 3PM EST, a DM radio broadcast on Predictive analytics. Which they enthusiastically call an enterprise crystal ball. The broadcast is also recorded...

More Sensing
From The Eponymous Pickle

More Sensing

Introduction of attachable NFC/RFID reader for the IPhone. Yet another smart phone sensing example. And speculation that next generation IPhones will include NFC...

Verizon Hub
From The Eponymous Pickle

Verizon Hub

A wireless VOIP Hub phone.Have now seen a number of ads for the Verizon Hub phone. It has now been around for a while. A phone that provides central family functionality...

Social Media Impact
From The Eponymous Pickle

Social Media Impact

Good piece on SNCR research on social media and decision making. The Post emphasises the professional use and collaboration using social media. Some useful statistics...

An AI Takeover
From The Eponymous Pickle

An AI Takeover

In Foresight: A view of the different levels of intelligence that would be required to take over from the intelligence of humans. Our own exploration of AI was...

Coke Global Social Media Push
From The Eponymous Pickle

Coke Global Social Media Push

In AdAge: Behind Coca-Cola's Biggest Social-Media Push YetHow Expedition 206's Global Search for Happiness Came Together ... Coca-Cola is gearing up for its largest...

IPhone as Sensing Platform
From The Eponymous Pickle

IPhone as Sensing Platform

The IPhone positioned as a version of the Tricorder, a universal information gathering device that can connect the right data to the right analytical methods that...

Bing Takes Some Searchers from Yahoo
From The Eponymous Pickle

Bing Takes Some Searchers from Yahoo

Not unexpected. Like I have said I have found Bing to be a usefully different search method. No doubt that Google has huge inertia, but Bing has shown some useful...

SAS Visual Data Discovery
From The Eponymous Pickle

SAS Visual Data Discovery

We did some very early work for executive suite discovery applications using SAS graph. More about what SAS has today in data discovery. Now this application reminded...

Linkedin Connects with Twitter
From The Eponymous Pickle

Linkedin Connects with Twitter

Linkedin has now connected with Twitter, apparently to pick up to some of that high volume of Twitter traffic. By giving Linkedin your Twitter ID you can have your...

Web 2.0 for E Commerce Success
From The Eponymous Pickle

Web 2.0 for E Commerce Success

In Ecommerce Times: Top Web 2.0 drivers for ecommerce success by retailers.

Science Behind Neuromarketing Webinar
From The Eponymous Pickle

Science Behind Neuromarketing Webinar

This Wednesday I am attending a Webinar by Sands Research ' ... presented by Dr. Steve Sands, Chairman and Chief Science Officer, on Wednesday, November 18th...

Unilever: Major Innovations Underway
From The Eponymous Pickle

Unilever: Major Innovations Underway

Former P&G exec now Unilever CEO Paul Polman says very big innovations are underway: ' ... Unilever says its products soon will be available using results fromGenesis...

SAP's Corporate Social Network Analyzer
From The Eponymous Pickle

SAP's Corporate Social Network Analyzer

Interestingly enterprise transaction software giant SAP has developed a prototype system that analyzes network data to determine business relationships. You can...

Mobile ChaCha at Marsh
From The Eponymous Pickle

Mobile ChaCha at Marsh

A very simple marketing idea where you text a mobile question to ChaCha, get an answer and a promotion to be used at Marsh, and go to a local store to pick it up...

Augmenting Your Reality: Junaio
From The Eponymous Pickle

Augmenting Your Reality: Junaio

More augmented reality methods for online and mobile.Took a look at the Junaio augmented reality browser on the IPhone today. The basic idea is to let you augment...

What it Takes to Lead Now
From The Eponymous Pickle

What it Takes to Lead Now

By John Baldoni in the Harvard Business Publishing Blog, A majority of managers just don't understand what it means to be a leader ... '

Text Mining Handbook
From The Eponymous Pickle

Text Mining Handbook

Long on my stack, just making my way through: The Text Mining Handbook: Advanced Approaches in Analyzing Unstructured Data by Ronen Feldman and James Sanger. A...
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