Communications of the ACM
Can Blogging Help You Get A Job?
Credit: Impact Interactions
Writing a professional blog on a topic related to your future career path can lead to internship and job opportunities. Blogging can enhance your online personal brand, increase your visibility on search engines such as Google, demonstrate your writing or design skills, highlight your analytical thinking, and showcase your ability to take initiative on a project. Most importantly of all, writing a blog can connect you to a whole new network of other bloggers. Because the barrier to entry is so low (most basic versions of blogging platforms are free), blogging is also something you can try for a while to see if you like it and determine how best to leverage for your future career needs.
While it's nice to blog about any topic that interests you, the only way your blog will help your job search is if you write about the industry you want to join. If a recruiter checks out your blog, he or she must know immediately what you're interested in. At the same time, be very careful what you post. The major reason most job seekers don't blog is because they're afraid that blogging might hurt their chances more than help them. However, if you think of your blog as a purely professional forum, you should be just fine.
From Lindsey Pollak
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