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Employers are increasingly turning to video interviews conducted over the Internet to find the most qualified candidates. In 2011, nearly 42% of first-round interviews will take place virtually over webcam. Companies are using the video format to interview job candidates from entry-level to the top ranks. Two-way interviews take place in real time with both the candidate and interviewer present, while one-way interviews require candidates to respond to pre-set questions without a live person on the other side. While video interviews cut down on costs and save time for companies, they also present a number of challenges for potential job candidates eager to make a good first impression with employers.
Many talent managers contend that the video interview format actually gives job seekers a chance to shine, especially people who've grown up using webcams and Skype. As long as organizations explain the set-up ahead of time, candidates can excel. At every level, video interviews are becoming more prevalent. The Aberdeen Group recently found 10% of companies used video as part of the hiring process in 2010, but saw that number jump to 42% for senior executives, management and entry-level job functions. While many employers conduct "real-time" live video interviews, others opt for one-way, recorded sessions where software takes the place of the interviewer.
Employers often prefer a one-way session for the first round of interviews, because it offers efficiency and consistency in the selection process as you hear applicants answer the same questions back-to-back. For candidates, being able to do the interview at home, at any time within a two-week period, takes some stress out of the equation. Two-way interviews — which happen in real time over Skype or other services — can, despite the presence of a live interviewer, make it hard to feel connected since eye contact can be tricky. Yet, the Aberdeen Group survey results show two-way interviews are a far more popular choice for candidates.
From The Wall Street Journal
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