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With Iphone 5, Apple Again Raises the Smartphone Bar

By Bloomberg Businessweek
September 13, 2012
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Time Cook, Apple, Dave Grohl, Foo — Apple CEO Tim Cook and Dave Grohl of the Foo Fighters look at the new iPhone 5 during the Apple launch event in San Francisco.

Credit: Justin Sullivan/Getty Images

Apple Chief Executive Tim Cook took the stage Wednesday to unveil an eagerly awaited revamping of the company's flagship products, including the iPhone, iPod, iTunes—all the way down to its ubiquitous white earphones.

From Bloomberg Businessweek
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