Mark Sanchez of the New York Jets passes against the Indianapolis Colts at MetLife Stadium in East Rutherford, N.J.
Credit: Nick Laham/Getty Images
In 2006, football coaches at the University of Nebraska approached Jeffrey S. Raikes about ways to improve the Cornhuskers’ game with technology. Raikes, then president of Microsoft's business division (now chief executive officer of the Bill and Melinda Gates Foundation), had helped create a computer science-entrepreneurship program for the university in the late 1990s. He suggested its students create 3D training software for the coaches as a class project.
From Bloomberg Businessweek
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