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Expenses Mount For App Launches


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Misha Lyalin, ZeptoLab

"It's amazing what it takes to launch a new game," says game-app maker ZeptoLab's CEO Misha Lyalin.

Credit: Yuri Kozyrev for The Wall Street Journal

Mobile-game maker ZeptoLab UK on Thursday released "Cut the Rope: Time Travel," its first major title in the popular "Cut the Rope" series since 2011.

From The Wall Street Journal
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