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Data-Driven Campaigns Zero In on Voters, but Messages Are Lacking
Alex Kellner, the digital director of Terry McAuliffes successful 2013 bid for governor of Virginia and now a director at Bully Pulpit Interactive, a Democratic digital marketing firm.
Credit: T.J. Kirkpatrick for The New York Times
Modern political campaigns home in on their key voters with drone-like precision, down to the smallest niche—like Prius-driving single women in Northern Virginia who care about energy issues.
From The New York Times
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