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Apple's Latest Selling Point: How Little It Knows About You


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Craig Federighi, Apple

Craig Federighi, Apple senior vice president of Software Engineering, during Apple WWDC on June 8, 2015 in San Francisco.

Credit: Bryan Derballa for Wired

Apple wants its devices to know everything about you. But more than ever, it wants you to know that Apple doesn't know what those devices know.

From Wired
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