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On the Farm: Startups Put Data in Farmers' Hands


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Jason Rouse, Iowa farmer

Iowa farmer Jason Rouse adjusts the Farmobile data-collection device in his combine. Information gathered in real time allows farmers to monitor operations and fine tune decisions.

Credit: Sarah Hoffman for The Wall Street Journal

Farmers and entrepreneurs are starting to compete with agribusiness giants over the newest commodity being harvested on U.S. farms—one measured in bytes, not bushels.

From The Wall Street Journal
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