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Pearson Ditches Print Textbooks in Digital-First Strategy
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Textbook publishing giant Pearson said this week that it's ending regular revisions of all print textbooks in its higher-education category. The move signals a growing shift in the publishing industry to a "digital-first" model.
Instead of revising all 1,500 of its active titles every three years according to the print schedule, the British education publisher said it will focus on updating its digital products more frequently.
The education publishing industry as a whole has been criticized for years for the rising prices of textbooks, which has pushed students into secondhand textbook markets.
Pearson's e-books can cost about $40 on average. That compares to prices as high as $200 or $300 for a print textbook, said Pearson CEO John Fallon.
From CBS News
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