Communications of the ACM
APIs Aren't Just for Tech Companies
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You don't have to be a tech company to reap the benefits of application programming interfaces (APIs) — the opportunity exists in every industry. Some sectors are being compelled to offer APIs due to regulation (like healthcare and banking), whereas others are prompted by industry interoperability (like telecommunications) or disruption (like retail, media, and entertainment).
A transformation toward APIs would particularly benefit small to midsize companies that now struggle to reach digital audiences through saturated and tightly controlled ad networks and ecommerce markets. APIs would position them to more easily offer products and services through emerging platforms, unbundle and re-bundle their core competencies, and offload non-core competencies to third-party providers.
Companies that have been most successful with APIs display common thinking patterns and practices.
From Harvard Business Review
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