Communications of the ACM
Elements of Exceptional Startups
If a startup's interview process is extremely hard, you get the sense that they are weeding out the mediocre.
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When you've seen what exceptional startups look like, you won't settle for building, joining, or investing in anything else.
There are so, so few exceptional startups. But you can become exceptional over time. It is a choice. What's an exceptional startup? The pattern is clear. The top five elements to startup exceptionalism are: the founder; the executives; the investors; the talent; and the product.
Startups are an extension of the founder. As a result, the first thing to look for when deciding if a startup is exceptional is the founder/CEO. Jason Lemkin said it best: "50% of a VC investment is in the CEO."
By joining a startup, think like an investor. Great investors care most about the CEO.
From Always Happy; Never Satisfied
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