Communications of the ACM
Meet Ashley, the Generative AI-Powered Political Campaign Caller
Civox's political AI technology is fluent in over 20 different languages.
Credit: Getty Images
Democrat Shamaine Daniels has added a new weapon in her rematch against Republican Rep. Scott Perry in Pennsylvania's 10th Congressional district: Ashley, an artificial intelligence campaign volunteer.
Ashley is not your typical robocaller; none of her responses are canned or pre-recorded. Her creators at Civox, who intend to mainly work with Democratic campaigns and candidates, say she is the first political phone banker powered by generative AI technology. She is capable of having an infinite number of customized one-on-one conversations at the same time.
Ashley is one of the first examples of how generative AI is ushering in a new era of political campaigning in which candidates use technology to engage with voters in ways increasingly difficult to track.
Last weekend, Ashley called thousands of Pennsylvania voters on behalf of Daniels. Like a seasoned campaign volunteer, Ashley analyzes voters' profiles to tailor conversations around their key issues. Unlike a human, Ashley always shows up for the job, has perfect recall of all of Daniels' positions, and does not feel dejected when she's hung up on.
From Reuters
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