Communications of the ACM
ACM Careers
Increasing Levels of 'Hype' in Grant Applications and Publications
A research team led by the University of Tsukuba analyzed the use of "hype" in published abstracts describing the results of all projects funded by the U.S. National Institutes of Health from 1985 to 2020.
The use of hype adjectives (e.g., novel, groundbreaking, exciting, rigorous, and so on) has consistently increased in correlation with the use of hype language in corresponding grant applications.
The findings suggest that increasing salesmanship in research communication is in part a downstream effect of language choices made at the grant application stage.
The work is published in JAMA Network Open.
From University of Tsukuba
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