Communications of the ACM
Five Steps to Make Yourself Great
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Career expert Penelope Trunk weighs in on five ways to make a real impact in your chosen career. As she explains, the best way to get control of your career and stability in your life is to be great at what you do. After all, during a recession, companies do not layoff superstars: if you have an amazing track record in your field of work, you'll have a job. At the same time, if you need to change jobs, or adjust what you're doing, you'll be able to do it if you're great at what you do.
First and foremost, advises Penelope Trunk, aim to be great at something that matters in the world. Since the process of becoming great at what you do is often long and hard, it helps if you have a skill that the world will pay for and that you are excited about. In short, greatness needs context that has value. At the same time, expect that becoming great will entail many levels of disappointment. Working for a Fortune 100 company, while impressive on a certain level, may not accommodate what you really need or want to do, meaning that you may need to search out non-traditional career paths.
From Penelope Trunk
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