Communications of the ACM
How to Find Out If Hiring Managers Are Checking You Out
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Knowing when hiring managers or recruiters are checking out your blog, LinkedIn profile or Web site can give you an important informational advantage in the job search game. The information can help you gauge the effectiveness of your resume and job search activities, and give you confidence during follow-up calls and job interviews. Instead of fearing that your resume has disappear down a black hole or been ignored by a hiring manger, you will know that they are instead pre-screening you before they bring you in for an interview. By monitoring your Web properties every day as part of your job search activities and studying your site traffic, you can learn who's visiting your Web sites and whether any of the visitors arrived in response to a résumé you've sent.
As a starting point, realize that LinkedIn and professional blogs are two ways that recruiters will check up on you on the Web. One of the reasons recruiters take so long to respond to a résumé is that they're doing background checks online. Hiring managers and recruiters are increasingly proceeding directly to Google and LinkedIn after finding a résumé that intrigues them. With LinkedIn, recruiters look for people they know who also know the candidate, and then ask them for their opinions. That's why tuning a LinkedIn profile and writing smart blog entries can make or break a potential job interview. Certain search keywords can direct people to your blog or Web site. Personal branding efforts begin to have a payback once you have enough activity and contacts to create a network of people you can talk to on a regular basis. At companies where you make a personal connection, people are more likely to visit your site and have interest in you.
From CIO.com
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