By Ben Shneiderman
Communications of the ACM,
January 1995,
Vol. 38 No. 1, Page 162
10.1145/204865.204898
Comments
The opportunities are attractive, but some pavers of the Information Superhighway (ISH) are too eager to pour concrete. They risk making rough roads that will alienate the very users they seek. These technologically oriented ISH devotees may be building dramatic overpasses and painting stripes without figuring out where the highway should be going. I believe greater attention should be paid to identifying appropriate services, designing a consistent user interface, and developing a clearer model of the diverse user communities.
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