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Spamalytics: An Empirical Analysis of Spam Marketing Conversion

By Chris Kanich, Christian Kreibich, Kirill Levchenko, Brandon Enright, Geoffrey M. Voelker, Vern Paxson, Stefan Savage
Communications of the ACM, September 2009, Vol. 52 No. 9, Pages 99-107
10.1145/1562164.1562190
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click-through analytics Web sites — Screenshots of the Web sites operated to measure user click-through and conversion.

We all receive spam advertisements, but few of us have encountered a person who admits to following through on an offer and making a purchase. And yet, the relentlessness by which such spam continually clogs Internet inboxes provides undeniable testament that spammers find their campaigns profitable.

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