ACM

Communications of the ACM

Home/Magazine Archive/September 2011 (Vol. 54, No. 9)/Realizing the Value of Social Media Requires Innovative.../Abstract

Viewpoint

Realizing the Value of Social Media Requires Innovative Computing Research

By Ben Shneiderman, Jennifer Preece, Peter Pirolli
Communications of the ACM, September 2011, Vol. 54 No. 9, Pages 34-37
10.1145/1995376.1995389
Comments (2)

View as: Print Mobile App ACM Digital Library In the Digital Edition Share:

visualization of Twitter user connections — Connections among Twitter users who recently mentioned GOP when queried on July 25, 2011, with vertices scaled by numbers of followers. The clusters are created by the patterns of connections (follows, replies, and mentions) among the authors in the graph

Visualization by Marc A. Smith using NodeXL; http://www.codeplex.com/nodexl

How social media are expanding traditional research and development topics for computer and information scientists.

The full text of this article is premium content

Comments

Ed Chi

August 25, 2011 01:03

Having participated in some of these workshops to define the research directions, it is nice to see an article that summarized our viewpoints so nicely.

Social media isn't just Facebook, Twitter, Wikipedia, and Google+. It is changing our society, and we need to understand it, and learn how to utilize it properly, for all its power.

Anonymous

August 31, 2011 11:59

Social media exploded into the scene and has made an impact in less than half a decade. The trends set by social media will now predict the next trends to come. Consumer behaviours are changing rapidly, some industries will be obselete while new industries will spruce up. Even our daily activities will change. It is important to pay more attention and delve into research on how to better use reports and measurements from socia media activities.
- Fanny Tham (CreativePeopleAtWork)

Displaying all 2 comments

Log in to Read the Full Article

Sign In

Sign in using your ACM Web Account username and password to access premium content if you are an ACM member, Communications subscriber or Digital Library subscriber.

Need Access?

Please select one of the options below for access to premium content and features.

Create a Web Account

If you are already an ACM member, Communications subscriber, or Digital Library subscriber, please set up a web account to access premium content on this site.

Join the ACM

Become a member to take full advantage of ACM's outstanding computing information resources, networking opportunities, and other benefits.

Subscribe to Communications of the ACM Magazine

Get full access to 50+ years of CACM content and receive the print version of the magazine monthly.

Purchase the Article

Non-members can purchase this article or a copy of the magazine in which it appears.