Communications of the ACM
Directions for Professional Social Matching Systems
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Supporting human collaboration has been a central driver of the development of information and communication technology. A relatively recent approach to this end is social matching, referring to computational ways of identifying and facilitating new social connections between people.36 Social matching is most often connected with partnering for leisurely and romantic relationships—in fact, the most well-known social matching systems revolve around dating scenarios (for example, Tindera) or triggering opportunistic interactions with strangers (for example, Happnb).
Key Insights
This article focuses on Professional Social Matching (PSM), which we define as the matching of individuals or groups for vocational collaboration and co-creation of value. This covers organizational activities, including recruitment, headhunting, community building, and team formation within or across organizations as well as individually driven activities like mentoring, seeking advisory relationships, and general networking.
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