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Changing the World Through HCI and UX

By Eunice Sari
Communications of the ACM, March 2022, Vol. 65 No. 3, Page 7
10.1145/3510541
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UX Indonesia CEO Eunice Sari — Credit: Charles Darwin University

You can build the best technology, but if it doesn't meet real needs, it becomes a misdirected effort. Human-Computer Interaction (HCI) helps ensure technologies are useful and usable. I started the first HCI and user experience (UX) company in Indonesia in 2002 to introduce technologies that would improve people's lives. Over the years, we have helped hundreds of clients from Indonesia, the Asian region, the U.S., Europe, and the Middle East. Our clients include NGOs, government and academic institutions, private companies, and individuals—a few of which I will elaborate on here.

Indonesian fisheries. I worked with Indonesian fishermen from remote areas to validate the government's plan to implement technology-based solutions to help improve village economies. Although these villages had great potential to support national food security, they had yet to realize their full potential. We mapped the entire eco-system to help the government make data-driven strategies and plans.

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