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Home/Magazine Archive/September 2023 (Vol. 66, No. 9)/Finding the Right Mix of Creativity and Technology/Abstract

Career Paths in Computing

Finding the Right Mix of Creativity and Technology

By Fiona Rivera
Communications of the ACM, September 2023, Vol. 66 No. 9, Page 7
10.1145/3607823
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Have you ever resolved a glitch in a cutting-edge hightech demo using duct tape and cardboard five minutes before VIPs arrive? Creative problem solving is just one aspect of life as a BBC senior R&D producer. I drive projects that target the future of media and broadcast for next-generation production services.

Each week is different, which is ideal since I thrive on variety. In a recent standout week, I led a team on an R&D mission to Radio 1's Big Weekend music festival. Technology facilitating creative experiences is magical to me, so it was awe-inspiring to witness the staggering array of technologies, production crews, and performers delivering a live music event, while simultaneously broadcasting to TV and radio audiences. The information gathered will feed into two projects: Mixed, Augmented, and Extended Reality (XR) Media Pipelines (MAX-R) and AI for Personalised Media Services (AI4ME).

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