Communications of the ACM
John Sculley: The Secrets of Steve Jobs' Success
Steve Jobs circa 1984.
Matthew Phelan
In 1983, Steve Jobs wooed Pepsi executive John Sculley to Apple with one of the most famous lines in business: "Do you want to spend the rest of your life selling sugared water or do you want a chance to change the world?"
Jobs and Sculley ran Apple together as co-CEOs, blending cutting edge technology (the first Mac) with cutting edge advertising (the famous 1984 ad) and world-class design. But it soon soured, and Sculley is best known today for forcing Jobs’ resignation after a boardroom battle for control of the company.
Now, for the first time, Sculley talks publicly about Steve Jobs and the secrets of his success. It’s the first interview Sculley has given on the subject of Steve Jobs since he was forced out of the company in 1993.
"There are many product development and marketing lessons I learned working with Steve in the early days," says Sculley. "It's impressive how he still sticks to his same first principles years later."
From Cult of Mac
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