Communications of the ACM
Piracy Technology to Revolutionize Market Research in Cinema
Credit: Wausau Daily Herald
Researchers in the University of the West of England's (UWE's) Machine Vision Lab are working with Aralia Systems to develop piracy tracking technology for movie theatres as well as software systems for market research data collection. "We plan to build on the capabilities of current technology used in cinemas to detect criminals making pirate copies of films with video cameras," says UWE's Abdul Farooq.
The researchers will use two-dimensional imaging technology to detect emotion and three-dimensional data measurement to collect movement data. "By measuring emotion and movement film companies and cinema advertising agencies can learn so much from their audiences that will help to inform creativity and strategy," Farooq says. "It is envisaged that once the technology has been fine-tuned it could be used by market researchers in all kinds of settings, including monitoring reactions to shop window displays."
The Machine Vision Lab has previously collaborated with Aralia to develop scene analysis, object recognition, and content management technology.
From University of the West of England, Bristol
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