Communications of the ACM
ACM News
Billboards Join Wired Age
Interactive ad for Nokia on a London phone booth urges passers-by to download an app on the spot.
Amobee
Billboards and posters are one of world's oldest forms of advertising. Now, some marketers and start-ups say wireless technology could revamp outdoor advertising by bringing interactivity and pay-for-performance models.
From The Wall Street Journal
View Full Article
No entries found