Communications of the ACM
ACM News
How Drudge Has Stayed on Top
For most big news Web sites, about 60 percent of the traffic is homegrown, people who come directly to the site by dint of a bookmark or typing in www.latimes.com or www.huffingtonpost.com. The other critical 40 percent comes by referrals, the links that are the source of drive-by traffic, new readers and heat-seekers on a particular story.
From The New York Times
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