Communications of the ACM
The Benefits of Data Talking to Data
Credit: University of Maryland Baltimore County
Some companies on the cutting edge of technology are combining data streaming with advanced data-analytics methods that let them tie information they already possess to what is happening now.
This promises to transform a host of industries via the real-time application of customer information as it is being collected. For example, work by IBM researchers has facilitated item-level data communication with other item-level data, which could enhance shopping, especially in stores where impulse buys constitute the bulk of transactions. The store would electronically offer purchase suggestions to shoppers based on their current actions through their smartphone.
Meanwhile, the use of real-time data streaming is enabling online dating services to offer new ways for people to get together. For example, integrating global positioning system data from members' smartphones with members' recorded dating preferences could find matches for singles at a specific locale, or even within a certain radius of their current whereabouts.
Another application of the data-mining and data-streaming combination enables airline maintenance crews to receive up-to-the-minute data on aircraft in flight, accelerating repairs and reducing delays and service disruptions. Pilots also receive constant updates on weather and air traffic conditions, enabling them to plot the fastest flight route.
From Wall Street Journal
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Abstracts Copyright © 2012 Information Inc. 
, Bethesda, Maryland, USA
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