Communications of the ACM
ACM Opinion
Jonathan Ive: Simplicity Isn't Simple
Graphics of the new Amazon Kindle tablets at a news conference during the launch of Amazon's new tablets in New York, September 28, 2011.
Credit: Reuters/Shannon Stapleton
"Design is a word that's come to mean so much that it's also a word that has come to mean nothing. We don't really talk about design, we talk about developing ideas and making products," says Jonathan Ive, the London-born head of design for Apple.
From The Telegraph
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