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Google's Data-Trove Dance

By The Wall Street Journal
August 1, 2013
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What Google knows — Credit: Alberto Cervantes/The Wall Street Journal

In 2011, Google Inc. Chief Executive and co-founder Larry Page asked executives to develop a new, simplified privacy tool that would act as a kind of sliding scale, allowing users to designate whether they wanted minimal, medium or maximum collection of information about them in all of Google's services, and how much the information would be shielded from being viewed by other users.

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