Communications of the ACM
Google's 'hummingbird' Hatches New Search Formula
The Hummingbird update to Google's search engine will impact about 90 percent of Google's search requests, and give the search engine a more secure grasp of concepts.
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The formula underlying the Google search engine has been overhauled as part of Google's Hummingbird update, with the goal of yielding better answers to increasingly complex queries.
Google's Amit Singhal says the retooling will impact the analysis of about 90 percent of Google's search requests, and give the search engine a more secure grasp of comprehending concepts rather than words. Singhal notes the change was necessary because people have become so dependent on Google that entering lengthy questions into the search box instead of just keywords has become routine.
Also informing Google's decision to launch Hummingbird was the emergence of smartphones and Google's voice-recognition technology, which has intensified people's habit of submitting search requests in sequences of spoken sentences similar to an ongoing dialogue.
Google also announced updates to search features geared toward more concise information provision so people will not need to go to another website. For example, Google's Knowledge Graph now can compare the attributes of two different things, and it also can be queried to sort through certain types of data.
Google's updates to its search engine have thus far not engendered widespread animosity from other websites, suggesting that the changes have not prompted a dramatic reordering in how sites rank in the Google recommendations.
From Associated Press
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