Communications of the ACM
Intel’s Sharp-Eyed Social Scientist
Genevieve Bell, as a cultural anthropologist at Intel Labs, runs a team of about 100 researchers. The team studies how consumers interact with electronics and develops new technology experiences for them.
Credit: Leah Nash/The New York Times
Behind the gray, noise-absorbing cubicle walls at the Intel Corporation in Hillsboro, Ore., researchers who forecast the future of computing can sense her arrival.
Reverberating down the hall comes an emphatic Australian voice and the rhythmic thwack-thwack of pointy-heeled boots on carpet. And then, Genevieve Bell, an anthropologist who is Intel’s resident tech intellectual, materializes — auburn-haired, big-ringed, trailing clouds of Chloé perfume
From The New York Times
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