Communications of the ACM
Intelligent Navigation System to Personalize Shopping Trips
An indoor navigation system currently under development is being designed to improve people's experiences in locations like supermarkets, hospitals, and parks.
Credit: ST Microelectronics
Researchers at the University of Lincoln and Aston University are developing an indoor navigation system to help improve people's experiences at supermarkets, hospitals, and parks.
The researchers are using a Technology Strategy Board grant to support projects focusing on increasing the accuracy, coverage, and speed of global navigation satellite systems and other non-satellite technologies such as Wi-Fi and iBeacon.
University of Lincoln computer scientist Patrick Dickinson says the researchers want to exploit these technologies to develop new and personalized experiences for consumers. "Shoppers will be able to use an intelligent location-sensitive app, which integrates with their shopping trip," Dickinson says. "It will combine their preferences and previous shopping behavior with information about the store they are visiting, to plan their unique experience in real time, alert them to points of interest, resulting in a more productive and enjoyable visit."
For example, the researchers say the technology could enable users to devise their quickest and most economical route at the supermarket while alerting them to offers and product updates as they shop.
From University of Lincoln
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